For businesses with websites, gaining customers, and getting more traffic to their site are two essential items on their wish lists. Even better than focusing on bringing in higher conversion rates is, first of all, generating the right kind of traffic to your website. Getting the right website traffic can help you see how well your implemented marketing tactics are doing. It can help improve your SEO and credibility, collect audience insights, and, ultimately, generate leads, increase conversion rates, and get more customers.
When assessing business growth, website traffic is an essential tool and driver in business owners’ hands. That’s why paying attention to website growth and traffic generation is necessary.
However, pulling off website traffic and achieving the required results takes consistency and focusing on the right channels.
The steady accumulation of quality traffic and not just any kind of traffic is what truly benefits your business.
This article will take you through the necessary steps to increasing website traffic fast and reach your desired business goals.
In This Article
Quality Traffic for Best Conversion Rates
Free Channels that Drive Quality Traffic to Your Website
Online Directory Listings Google My Business Listing
Other Online Directories
Search Engine Optimization
On-Page SEO
Long-Tailed Keywords
Off-Page SEO
Landing Pages
Hashtags and Tags
Social Media Marketing
Post on Social Media
Online Engagement
Email Marketing
Blogging
Using Analytics
Paid Channels that Drive Quality Traffic to Your Website
Google Search Advertising
Google Maps Advertising
Retargeting
Social Media Advertising
Display Advertising
Instant Website Traffic Generators
Quality Traffic for Best Conversion Rates
What differentiates quality traffic from any other kind is that it generates more traffic for your site and increases your engagement and conversion rates. The bottom line of website traffic should be that your ranks are improved, and more sales are made. As a result, your traffic generation strategy should include increased engagement goals. There’s no need for traffic that doesn’t increase (but decreases) your conversion rates.
Including lead capture forms in strategic places, using adequate calls-to-actions, and great content that attracts navigates and retains visitors are great ways of optimizing websites for conversions. But before these visitors are converted, they have to be the right visitors who can utilize your website in the first place.
The aim of your website traffic strategy should be to drive qualified and interested visitors to your website. In the end, you can convert them into leads and customers.
Through the next phase, we’ll delve into how to increase website traffic. Website traffic generation involves consistency and is a continuous journey. Also, there is no one tool you can use to achieve high-quality traffic for your site. The best traffic generation strategies involve a mix of tools that work together to drive traffic. It’s important to note that free tools to increase website traffic require time and effort. And others involve money.
Free Channels that Drive Quality Traffic to Your Website
There are several effective and reliable free website traffic generator channels. They’ve been categorized into seven, and we’ll expatiate adequately on each.
Online Directory Listings
Google My Business Listing
Online directories are a must-have for any business and website that plans to thrive. Google My Business listing is the easiest website traffic generator to use for many reasons. Some of them include:
– It’s free and has a stress-free set-up process (optimizing your listing on Google My Business gets you seven times more visits than incomplete listings),
– It drives quality traffic your way,
– It allows you to show up in searches that are relevant to your business and location,
– It will enable customers to post their reviews about your business and boost your visibility and accessibility.
Concerning your website, linking your listing to your website gives (the qualified kind of) visitors direct access to your website from the directories. This way, you get more traffic to your website. On the flip side, if your listing is optimized and provides all the necessary information, a potential customer may not have to visit your website to make a purchase decision.
Google My Business also allows your business the opportunity to get found in mobile searches. Given the assistance Google My Business can give your website, it’s vital to utilize it to attract your website’s right kind of traffic. Put up your listing on this directory and optimize it from time to time.
Although Google My Business may be the most prominent online directory listing, other online directories can drive traffic to your website. Free online directories and review sites like Yelp allow you to link websites to profiles. So, continually optimizing these profile listings and getting good reviews can increase your website traffic and attract the right kind of attention. Some of these directories are also ranked high on Google, so using relevant online directories can improve your business ranking on Google searches.
Other Online Directories
Although Google My Business may be the most prominent online directory listing, other online directories can drive traffic to your website. Free online directories and review sites like Yelp allow you to link websites to profiles. So, continually optimizing these profile listings and getting good reviews can increase your website traffic and attract the right kind of attention. Some of these directories are also ranked high on Google, so using relevant online directories can improve your business ranking on Google searches.
Search Engine Optimization (SEO)
On-Page SEO
SEO has a broad range of strategies that you can utilize directly on your different website pages to push up your search engines’ rank and get more visitors. Top on the list is creating great content that provides your audience with the information they’re searching for. Adding succinct meta-descriptions to catchy titles is a way of attracting the right audience. Meta-descriptions tell the audience what information they can find on your page. Sometimes, it’s not enough to have a catchy title. Meta-descriptions can give more firmness to your content. With on-page SEO plans, consistency, efforts, and time are needed. The best SEO tips include using keywords relevant to regular searches that users put in when making inquiries relating to your business.
Long-Tail Keywords
Although short-tail keywords are essential for frequent searches in web engines, long-tail keywords are important because they are easier to rank on the search engines. They offer a better chance at higher ranking for inquiries that are specific to your business. The effect of this is that more qualified traffic is diverted towards your site. Another upside to long-tail keywords is that the advent of the search engines’ voice-to-text capabilities allows more extended and more specific phrases into search engines when inquiries are being made. So, while creating quality content, be sure to string in relevant long-tail keywords into your website’s pages.
Off-Page SEO
Google search engine and ranking factors now work based on the TEA factor –trustworthiness, expertise, and authority. Trustworthiness means that your content is backed up and recommended by other trusted sites. And one way this happens is through backlinks. Backlinks are links to your website from another website. Getting backlinks from similar businesses and industry influencers will put your business in front of a larger audience and drive qualified traffic to your website. More trust from Google will lead your sites to higher rankings and then more traffic. Quality backlinks are a free way to get noticed by Google.
Landing Pages
Landing pages are the pages on your website that are specific to your offers. They contain your offers like discount code redemption, free guide downloads, free trials, mailing subscriptions, or whatever your unique offer to your site visitors are. They are an effective means of converting visitors to long-term consumers because they focus on specific calls-to-action glaring to visitors. Landing pages are also useful because they carry targeted messages that increase traffic on the pages.
Hashtags and Tags
Hashtags are not meant for social media channels alone. Including them on your posts go a long way to promote your website reach beyond your network. Hashtags and tags help you reach users who may not type in your keywords but are just searching for specific products and services like you offer. Hashtags get more eyes on your links and traffic to your website.
Posting on Social Media
On their own, social media channels are running digital marketing trends and are now one of the most viable marketing media to find potential consumers. You can utilize its broad reach and drive quality traffic to your website. Use Instagram, Facebook, Twitter, Quora, and LinkedIn to promote your blog posts and website generally. This process is a fast, easy, and effective route to marketing your website. Social media is one of the most popular free marketing tools around. This way, your customers can double as website visitors and audience for your business.
The key to this is creating content that’s free and relatable. Use your platform to provide simplified content about your product or service and portray yourself as an expert in your field.
Online Engagement
Online engagement is another free means to help you drive traffic to your website. It involves being active in online groups relevant to your business community, commenting and interacting on social media platforms, participating in conversations, and offering answers to questions. Engagement exposes your profile (and website) to visits from the relevant audience in your industry.
Ensure that your social media profiles contain links to your website so your social media visitors can be converted to website traffic. The trick to online engagement is that a little too much can hurt the online reputation. Ensure that your engagement is on a moderate level.
Email Marketing
One of the cheapest, versatile, and most profitable marketing tactics you can employ for your traffic building game is email marketing.
Creating an email listing and encouraging visitors to subscribe to your regular newsletters is a great way to promote your content and get traffic to your website. Use your website to provide useful information about your newsletters and provide links in blog posts and landing pages where more information can be obtained.
Use your newsletters to generate new leads from your current and new subscribers. Encourage those on your mailing list to share your links to those they know and endeavor not to spam them with emails. Make your newsletters brief, catchy, and as informative as possible. Capitalize on impressive copies in your subject lines to get your readers’ attention. This is important because it’s after emails are opened that you can get traffic on your website.
Blogging
Build on your website’s blog page, so whenever people search for content related to what you have, they can be directed to your website. However, you should go the extra mile by guest blogging on other industry bloggers, especially if they’re influencers. Identify these complementary businesses and contribute a blog post on their sites, and request a backlink to your site. This way, their audience will be directed to your website, thus boosting your website traffic. Other means could also include being interviewed by these influencers or getting promoted through mentions and reviews. These are efficient ways of driving organic traffic to your website.
Using Analytics
You can build on the leads you already have to attract traffic to your website. The only way to do this is by using analytics to gain insights into how your marketing campaigns are doing and figure out which strategies to keep on operating, improve on, or discard totally.
Google Analytics is a free platform that you can use to track and analyze your website activities. With it, you can identify when and where you got the most (and least) traffic.
Also, email marketing includes website traffic software that makes it easy for you to analyze your email campaigns without making assumptions.
Take advantage of these analytics, note your tactics’ effectiveness, and build on your most vital leads. Doing these will lead you to new qualified leads.
Paid Channels that Drive Quality Traffic to Your Website
Paid ways to drive traffic to a website are usually specified to a particular audience and, when properly utilized, can bring in quality traffic to your website. This is generally done through different forms of advertising. Some of them include;
Google Search Advertising
Google Ads allow you to pay for your website, precisely the landing page, to show up on top of search results whenever specific keywords are entered into the search engines. What happens is that you (and other advertisers) bid for these particular spots. Whenever an inquiry relating to those keywords is made, Google looks at all the bidding accounts and displays the rank of the paid results according to the relevance and quality of the advertisement’s information.
These paid results are shown at the very top of search results pages. This way, having your websites at the top of the search result page will drive qualified traffic towards your website.
Google Ads make provision for payment to happen when someone clicks on your ads. So, you don’t have to pay until it brings in the required results.
Google Maps Advertising
Google is one of the companies that drive traffic to your website. Another advertising avenue that Google provides is the Google Maps search results platform. It’s a part of the Google Ads scheme, only that you are required to specify your preferences so that you can show up top on the Google Maps search results. Your listing will usually indicate that it’s a paid result, but you can get massive exposure for your website when it appears at the top of searches.
Retargeting
This advertising style places ads before people are likely to return to your site because they already visited once. Retargeting entails using ads to target customers on other sites, or social media feeds long after they’ve visited your site. There are different retargeting types, but the fundamental aim is to convince these visitors to check back in to visit your site by showing a product they may have looked at or show an ad for an item they have searched.
There are three types of retargeting.
– Site Retargeting, which is the simplest form, showcases your ads on other sites that your visitors visit and provides you with excellent display flexibility.
– Behavioral Retargeting, the more complex one that allows target users based on their level of interaction with other channels like emails, social media, and surveys, not necessarily their actions on your websites.
– CRM Retargeting that works solely on your email list. It uses cookies to track your subscribers online and show your ads on the sites they visit.
Social Media Advertising
Social media advertising is similar to search advertising only that it’s restricted to social media. Here, your payment is to be on the top spot for feed searches relevant to your product or services. You have the opportunity to specify the type of audience you’re planning on targeting so your ads can appear directly in front of them. You can include more psychographic data so you can specifically target your audience on social media.
Display Advertising
Paying to have your ads displayed on relevant websites is another superb means of getting traffic to your website. With display ads, you put branded banner ads in strategic spots on relevant websites. For instance, if you sell garden equipment, some of the best places to put your ads will be webpages that put out content relating to gardening. This way, you will most likely drive the right kind of traffic to your website.
Instant Website Traffic Generators
Although we may have listed some of the best free website traffic tools, it’s important to note that they don’t necessarily mean that you get automatic traffic to your website. These free channels require the best effort and adequate time to bring in the best results. They shouldn’t be regarded as tools that magically generate traffic on their own. It’s important to note that any tool that’s going to generate traffic for your website automatically may be harmful to your traffic growth. Here are some reasons why you should avoid instant website traffic generators:
They damage your Google rankings.
Google pays attention to user interaction with websites, making it easy for Google to detect suspicious spikes in their activities. Using instant traffic generators will call the wrong kind of attention to your site and damage your Google ranking.
You get unqualified traffic.
Even if you’re able to attract attention to your site, you will be drawing the attention of visitors who have no interest in your site, thus no means of converting them to sales. The traffic you get may have a low level of interaction or none at all with your website, thus not achieving the ultimate goal.
Your website gets blocked or banned.
With the wrong kind of automatic traffic, your website runs at the risk of getting a block from advertising or getting an utter ban from Google. Even though you may want to know how to reach millions of traffic to your website, you should understand that instant traffic generations may not help your website in the long run.
Conclusion
Getting more traffic to your website and converting them to sales is the ultimate goal of business and website owners. But just as important as getting those sales is, is getting these visitors through the right means. Growing a website takes time, effort, and consistency. Now that you know the best tools to build your website, combine them in the right proportion, and steadily build your website traffic. With Google My Business and other effective channels listed, you can get qualified visitors to your site and ultimately convert them to customers.
Remember that it isn’t about the quantity of the traffic you get, but the traffic quality. Therefore, it is essential to attract the right kind of traffic!
We’d love to hear about your other useful tools and tips for driving quality to your website!
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